☆ ✇ Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs online ☲ Author Ken Kocienda ♓

☆  ✇ Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs online ☲ Author Ken Kocienda ♓ ☆ ✇ Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs online ☲ Author Ken Kocienda ♓ An insider s account of Apple s creative process during the golden years of Steve Jobs. If you ve ever wondered what it s like to work in a hotbed of innovation, you ll enjoy this inside view of life at Apple Ken Kocienda pioneered the iPhone keyboard, and this book gives a play by play of their creative process from generating ideas to doing a demo for Steve Jobs Adam GrantHundreds of millions of people use Apple products every day several thousand work on Apple s campus in Cupertino, California but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple s creative process For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy to use software for products including the iPhone, the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world s most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider s tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. 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    • Kindle Edition
    • 1529011841
    • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
    • Ken Kocienda
    • 2016-07-10T17:54+02:00